Fashion
Who knew saving the planet could look this good? The HCD x Sutsu T-Shirt (£25.99) is more than a stylish wardrobe staple—it’s a wearable manifesto for harmony between humans and nature. Crafted with a shared vision of sustainability, this tee proves you can fight climate change without compromising on cool. Made responsibly, this collaboration between
The Flint & Tinder Flannel Lined Waxed Rancher Jacket is the sartorial equivalent of a rugged cowboy with a secret penchant for soft jazz. Made in the USA from heavyweight 10 oz. waxed Martexin sailcloth, it’s tough enough to stare down a blizzard and stylish enough to grace a whiskey-tasting event. The quilted, flannel-lined interior
Meet the Triple Aught Design Overlord Sweater ($345), the modern-day answer to the original ‘Wooly Pully’ of WWII fame. Made from 100% extra-fine Merino wool, this sweater is both soft enough for a cosy night in and tough enough for any mission you might embark on. Strategic nylon amphibious cloth overlays protect the elbows, shoulders,
The Lems Primal Pursuit Sneakers ($130) are the ultimate mix between comfort and ruggedness—think of them as the middle child who finally got all the best qualities. With the cushion of the Primal 2 and the traction of the Trailhead/Mesa, they’re perfect for trail runs or post-run brews. Featuring a zero-drop heel and a wide
Looking to channel your inner cowboy but without the chafing of a saddle? The Howler Brothers Sheridan Longsleeve Shirt in Terranova Artesian ($119) is your ticket to rugged elegance. Made from mega-comfy cotton jacquard flannel, it’s soft enough to make you look like a model in an aftershave ad—yes, it’s that good. With custom logo
Gentlemen, let’s face it—nobody wants to feel like they’re wearing a medieval suit of armour while trekking through the great outdoors. Enter the Seager Base Layer (£96), the perfect blend of “barely noticeable” and “wildly effective.” Built for trekkers and adventurers, this base layer slips seamlessly under any jacket, keeping you toasty without the bulk.
Introducing the P & Co Colmore Chore Jacket (£140)—the jacket that says, “I could fix your sink, but I look too good to get dirty.” Made from 100% brushed cotton twill in a rich rust orange, this chore jacket takes vintage workwear vibes and adds a modern twist. With angled welt pockets, a handy pencil
The CAMP Ridge Sunglasses (£63) are the perfect companion for your next adventure—or just a stylish way to hide from the sun after a big night out. With rugged mixed-materials, including sustainable plant-based bioplastic and genuine wood inlays, these shades are as eco-friendly as they are cool. The classic rectangular shape, keyhole bridge, and polarized
Ready to brave the cold with style? The Finisterre Nebulas Insulated Jacket (£210) is your answer. This is not just any jacket; it’s like a warm hug from Mother Nature herself—if Mother Nature were really into recycled materials and modern design. Packed with 100% Repreve Recycled Ocean Waste insulation, it’s lightweight yet incredibly warm. Plus,
Slushies are great—unless they’re in your shoes. Enter the Lems Waterproof Chelsea Boots ($175), your ultimate weapon against wet socks and winter woes. Fans of the Primal Zen will be thrilled, as these boots come with the same zero-drop, ultra-wide, super-light outsole that you already know and love. Whether it’s rain, snow, or that “surprise”
Meet the Devium Boca Long Sleeve Flannel ($158), your new favourite shirt for when you want to look rugged, feel cosy, and show off some made-in-the-USA pride. Crafted from mid-weight yarn-dyed cotton and double-needle stitched by small legacy businesses across America, it’s as tough as your morning coffee and as soft as your grandma’s hug.
Ahoy, landlubbers and sartorial sailors alike! The Taylor Stitch Mariner Coat ($448) is here to prove that not all heroes wear capes—some wear peacoats. Honouring the classic double-breasted silhouette but with a modern twist, this coat is as ready for a winter voyage as it is for a family dinner. Made from a hefty 19-oz
Ever dream of looking effortlessly rugged while feeling like you’re wrapped in a cloud? Enter the Bexar Goods Co Final Arrow T-Shirt (£25). Made from 100% soft-washed, garment-dyed cotton, this shirt is built to withstand the trials of laundry day—again and again. With double-needle stitching and twill-taped neck and shoulders, it’s not just a shirt;
If your idea of “dressing up” means simply adding sleeves, the Roark Nordsman Flannel Shirt ($99) is right up your alley. This flannel has been adventuring with Roark since day one, and it’s still as tough (and stylish) as ever. With reinforced elbow panels for those inevitable “resting my elbows on everything” moments and a
For the gent who refuses to let a little (or a lot) of mud, snow, or rain hold him back, the Lems Outlander Waterproof Boots (£205) are here to save the day – and your feet. With serious tread and a fully waterproof upper, these boots are ready for anything, from mountain powder to city
