Preventing forest fires usually relies on basic common sense, but the Vero x Shwood Smokey Bear Collectors Box Set (£584) lets you save the timberland in absolute style. Celebrating America’s favourite forestry mascot, this limited-edition box set pairs a DLC-coated automatic field watch featuring a vibrant “Morning Sky” orange dial with custom dark walnut sunglasses crafted by Shwood. Complete with Smokey’s “Only You” tagline laser-engraved onto the lens and official Forest Service licensing, it is an exceptionally cool bundle for gents who take their outdoor conservation with a heavy dose of Pacific Northwest horology.

Vero Watch Company – £584