Gentlemen, behold! The MuskOx Fireside Grand Flannel Shirt (£122) – not just a flannel, but the “unrivalled leader of flannels.” This isn’t some flimsy excuse for a shirt; this is a heavyweight champion, two times thicker than your average flannel. You could probably use it as a small blanket in a pinch (though we wouldn’t recommend it at the pub).

It’s so soft, thanks to being double-brushed inside and out, you’ll feel like you’re being hugged by a very sturdy, ethically sourced cloud (it’s made in Portugal, you see). Rugged yet refined, it’s perfect for chopping wood or just looking like you could chop wood. For £122, you get warmth, cosiness, and the smug satisfaction of owning a flannel that donates $5 to American wildlife. Conquer your world, one ultra-soft, ridiculously thick thread at a time.