Let’s face it, keeping track of time is crucial, whether you’re scheduling controlled burns or just trying not to be late for brunch. Luckily, the official Vero The Smokey ’44 Watch is here to help. Originally dropped for Smokey Bear’s 79th birthday (in 2023, so he’s even wiser now), this field watch is supposedly tough enough for the iconic bear himself – presumably after he’s finished extinguishing poorly managed campfires.

For £374, you get a seriously rugged timepiece built with 120m water resistance, a screw-down crown and case back, flat sapphire crystal, and a mix of polished and satin finishes. Powering it is a reliable Seiko NH38A automatic movement with a 41-hour power reserve (so it’ll keep ticking longer than most campfires). The dial features a custom Smokey image, and brilliantly, his iconic shovel serves as the counterweight for the seconds hand. It even comes with both leather and canvas NATO straps. Be tough, be punctual, and remember: Careless cooking causes culinary catastrophes (and maybe wildfires).