Whether you pronounce it “sham-wah” like a French aristocrat or “shammy” like you’re drying a Buick, the Warren Walden Shirt ($294) doesn’t care. It just wants to keep you warm. Inspired by the rugged staples of Maine’s backwoods, this isn’t your average hardware store flannel.

Crafted from dense 7.5oz organic American cotton and brushed to a ridiculous softness, it feels like a hug from a very well-dressed bear. With slanted pockets nodding to vintage L.L. Bean and a hidden button-down collar to keep you sharp, it’s tough enough for chopping wood, but let’s be honest—it’s mostly going to be used for chopping artisan cheese.