Listen up. Your old flannel shirt makes you look like a lumberjack who lost his way. The Howler Brothers Sheridan Flannel Shirt makes you look like the rugged, stylish lead in a vintage aftershave commercial.

For $119, you get a midweight, 60% cotton/40% polyester jacquard flannel that the brand guarantees is one of their softest and most elegant. With killer patterning, classic Western-styled bone snaps, and a handy sunglass-cleaning microfiber tucked into the hem, this flannel has thought of everything. Just slip it on, perfect your smouldering gaze, and prepare to be instantly Rugged, Stylish, and Handsome.