Let’s face it, most of us will never truly get to experience the mud-splattered glory of conquering an off-road trail in a Ford Bronco. But that doesn’t mean we can’t smell like we did. The Dr Squatch x Ford Rugged & Ready 4-Pack ($32) is the perfect grooming solution for the man who wants his shower to feel like a high-octane adventure, not a gentle stroll through a lavender field. This genius collaboration takes the wild, legendary spirit of two of Ford’s most iconic vehicles and puts it right into your bathroom.



Inside this pack, you’ll find two bars of Bronco Bricc and two of F-150 Tough Scrub—all-natural, of course, because nobody wants to put harmful junk on their chassis. The Bronco Bricc is engineered with Sand for a “turbo-charged exfoliation” and hydrating Blue Agave Extract, making it perfect for washing away the day’s figurative dust and grime. The F-150 Tough Scrub, meanwhile, is a testament to toughness, built with natural corn cob powder and pumice to power through even the most stubborn dirt. Together, they form a two-fisted approach to cleanliness, ensuring you’re fresh and ready for whatever the road brings next. All this rugged greatness can be yours for a wallet-friendly $32.




This is more than just soap; it’s a statement. It’s for the man who appreciates a “sh*t list” of ingredients they never use and a scent that says “wild” and “ready.” The Dr Squatch x Ford Rugged & Ready 4-Pack is the ultimate gift for a guy who loves his vehicle, or just wants to smell like a trail-blazing hero, even if his daily commute is just a few miles down the asphalt.









