Gentlemen, if your wristwear typically screams “beige spreadsheet” rather than “nautical brawler,” it’s time for a serious dose of cartoonish charisma. Feast your eyes on the Spinnaker Fleuss Automatic Popeye Bronemies Limited Edition Watch, a gloriously audacious timepiece sailing in at $395. Shipping in early August, these limited-edition beauties are inspired by everyone’s favourite spinach-chomping sailor, Popeye, and his beefy nemesis, Brutus.

Choose your champion: the Popeye Blue (limited to 730 pieces), featuring Popeye mid-punch with his muscular arms as the actual hour and minute hands (yes, really!), or the Brutus Yellow (430 pieces), showcasing Brutus in full flex. Both 43mm dive-style stunners come equipped for adventure with 150m water resistance, sapphire crystal, Swiss Super-LumiNova for underwater glow-ups, and a Seiko NH35 automatic movement peeking through an exhibition caseback. Each watch arrives with two straps (silicone and themed nylon) and a custom, gloriously off-topic, SpongeBob-themed box. This isn’t just a watch; it’s a conversation starter, a nod to nostalgia, and a guaranteed way to ensure your wrist is never boring again.