Tired of coolers that require a small crane to move when empty? The Rugged Road 25 V2 Cooler ($249.99) is here to save your spine. It offers the performance of a hard-sided beast at half the weight, proving you shouldn’t have to choose between a chilled IPA and a slipped disc. This “Ultralight” champion holds ice for up to seven days—meaning your beer stays arctic while your ego remains intact. It features a cavernous interior (less plastic, more vital refreshments) and a “Heads Up Floatability” guarantee, ensuring it bobs upright every time you capsize your kayak. Plus, the removable Kick Flip Lid™ doubles as a reversible coaster tray. Finally, a portable cooler with zero commitment issues.