Who knew saving the planet could look this good? The HCD x Sutsu T-Shirt (£25.99) is more than a stylish wardrobe staple—it’s a wearable manifesto for harmony between humans and nature. Crafted with a shared vision of sustainability, this tee proves you can fight climate change without compromising on cool. Made responsibly, this collaboration between
The Flint & Tinder Flannel Lined Waxed Rancher Jacket is the sartorial equivalent of a rugged cowboy with a secret penchant for soft jazz. Made in the USA from heavyweight 10 oz. waxed Martexin sailcloth, it’s tough enough to stare down a blizzard and stylish enough to grace a whiskey-tasting event. The quilted, flannel-lined interior
Meet the Triple Aught Design Overlord Sweater ($345), the modern-day answer to the original ‘Wooly Pully’ of WWII fame. Made from 100% extra-fine Merino wool, this sweater is both soft enough for a cosy night in and tough enough for any mission you might embark on. Strategic nylon amphibious cloth overlays protect the elbows, shoulders,
The Lems Primal Pursuit Sneakers ($130) are the ultimate mix between comfort and ruggedness—think of them as the middle child who finally got all the best qualities. With the cushion of the Primal 2 and the traction of the Trailhead/Mesa, they’re perfect for trail runs or post-run brews. Featuring a zero-drop heel and a wide
Looking to channel your inner cowboy but without the chafing of a saddle? The Howler Brothers Sheridan Longsleeve Shirt in Terranova Artesian ($119) is your ticket to rugged elegance. Made from mega-comfy cotton jacquard flannel, it’s soft enough to make you look like a model in an aftershave ad—yes, it’s that good. With custom logo
Gentlemen, let’s face it—nobody wants to feel like they’re wearing a medieval suit of armour while trekking through the great outdoors. Enter the Seager Base Layer (£96), the perfect blend of “barely noticeable” and “wildly effective.” Built for trekkers and adventurers, this base layer slips seamlessly under any jacket, keeping you toasty without the bulk.