What happens when you cross Japanese streetwear with the rugged DNA of a mountain-conquering timepiece? You get the Casio PRO TREK PRJB001WM-1 x White Mountaineering® Watch ($200), a collaboration that answers a question nobody asked, but everyone secretly wanted the answer to: Can a watch be both “urban explorer” and actually, you know, explore? Apparently, yes. And it involves flame-retardant bands, smartphone syncing, and a level of branding that’s practically shouting from your wrist.

With a “Tough Solar 5732 module” and “White Mountaineering® branding above the logo” (assertive branding!), this watch is ready for anything… possibly including a slightly intense fashion week. Gift the PRO TREK x White Mountaineering. For the gent who takes his style… and his Google Maps history… seriously.